Work
Products in production, not concepts in a deck.
A selection of systems and products we've designed and built for organizations, businesses, and startups.

Work
Selected work
Different industries. Different challenges. One standard: build it right.
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Bethesda American Medical Plaza
Healthcare · JCI-accredited- Challenge
- A leading medical institution needed digital systems that match the standards of an internationally accredited hospital.
- We built
- Healthcare technology and digital systems supporting patient-facing services and internal operations.
- Outcome
- A digital presence and workflow foundation aligned with international standards.
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Zega International School
Education · Cambridge curriculum- Challenge
- An international school required technology that reflects its curriculum and supports families, staff, and admissions.
- We built
- Digital technology supporting an international school operating under Cambridge.
- Outcome
- Clear, structured information and processes for the school community.
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Khilx
Education technology- Challenge
- Learning content and learners needed to scale together without breaking operations.
- We built
- A large-scale education platform designed for content, learners, and growth.
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FG Ride
Transportation- Challenge
- Ride-hailing requires real-time coordination between drivers, riders, and operations.
- We built
- Transportation and ride-hailing technology across apps and operational tooling.
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TenaFirst
Healthcare · Telemedicine- Challenge
- Access to care needed to work beyond the walls of a clinic.
- We built
- Healthcare and telemedicine technology connecting patients with providers.
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Boost.et
Creator & business growth- Challenge
- Creators and businesses needed a structured way to grow and monetize.
- We built
- A creator and business growth platform, built and operated in-house.
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Spa.et
Beauty & wellness- Challenge
- Discovery and booking for wellness businesses was fragmented and offline.
- We built
- A digital platform connecting customers with beauty and wellness businesses.
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HappyHour.et
Consumer discovery- Challenge
- Businesses had no reliable channel to reach nearby customers with offers.
- We built
- A discovery and promotional platform for businesses and consumers.
Built for organizations that take their digital products seriously.

Startup experience
We don't just build startups. We understand what it's like to build one.
We create and operate our own products. That means we've made the same decisions our clients face — and lived with the consequences.
- Product-market fit
- MVP decisions
- User acquisition
- Monetization
- Operational workflows
- Payments
- Growth
- Product iteration
- Technical scalability
- →Boost.etCreator and business growth platform
- →Spa.etBeauty and wellness marketplace
- →HappyHour.etDiscovery and promotions platform
200+
Projects and clients served
Multiple industries
Healthcare, education, transportation, marketing, beauty, technology
International + local
International organizations and Ethiopian businesses
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